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The Liberty department store in London's West End

Liberty department store, London · Photo: DiscoA340 · CC BY-SA 4.0

Shopping and Going Home

What to buy in the UK and where, from Liberty and Portobello Road to Harris Tweed and Welsh blankets, why visitors get no VAT refund, and how US customs, duty and food rules work coming home.

Verified October 202619 min read
PRACTICAL GUIDESHOPPING
Sales tax
20% VAT already included in the price on the tag
VAT refund for visitors
None in Great Britain since January 1, 2021; a limited scheme in Northern Ireland
Sunday hours
England and Wales: big stores open 6 hours between 10am and 6pm; Scotland: no legal limit
Paying
Contactless card or phone almost everywhere, markets included
US duty-free allowance
$800 per person, then a flat 3% on the next $1,000 of most goods
Alcohol and tobacco
1 liter of alcohol (age 21+), 200 cigarettes and 100 cigars duty-free
Food
Declare all of it; no meat products, so no haggis

The short version

Britain still makes wool, tweed, cashmere, linen, blankets, shoes, tea, biscuits, whisky and gin that cost far more at home or are hard to find there, and London's department stores and markets are sights in their own right. Secondhand shopping is a national hobby, from charity shops to antiques fairs and whole towns of bookshops.

The money side surprises Americans. The price on the tag already includes 20% sales tax, and visitors to Great Britain can no longer claim it back. On the way home, US customs gives you $800 of duty-free purchases per person and confiscates anything containing meat, haggis included. For cards, cash and tipping in general, see Money and costs; for what to eat while you are here, see British food.

Prices, VAT and the missing tax refund

The UK's sales tax is Value Added Tax (VAT), charged at a standard 20% and always included in the displayed price. A sweater tagged £100 costs £100 (about $133) at the register, of which £16.67 is VAT. Books, most everyday food from shops, and children's clothes and shoes carry no VAT at all, which makes British bookshops and children's clothing better value than they look.

Different from home

Compare like with like. In most states a US price of $100 becomes $106–110 or more at the register; a UK price of £100 is the final figure. To see whether that Barbour jacket is cheaper here, convert the British price at about $1.33 to the pound and compare it with the US price plus your local sales tax.

No VAT refund in Great Britain

Until the end of 2020, overseas visitors could fill in a form in the shop, have it stamped at the airport and get the VAT back. That scheme ended in Great Britain (England, Scotland and Wales) on January 1, 2021. There is now no way for a visitor to reclaim VAT on goods carried home from a shop in Great Britain, whatever you spend. Ignore old blog posts and the occasional shop assistant who mentions "tax-free shopping".

The change is controversial. In September 2022 the government announced that VAT-free shopping would return, then dropped the plan weeks later. London's mayor, big retailers and airports keep pressing for a new scheme, arguing that big spenders now shop in Paris and Milan instead, but as of October 2026 it has not come back. Airport shops don't fill the gap: since 2021 only alcohol and tobacco are sold there free of UK duty, and everything else carries VAT.

The two exceptions

  • Have the shop ship it. When a retailer sends goods straight to an address outside the UK, it can sell them without VAT. Many department stores, jewelers, kiltmakers and antiques dealers will do this; ask before you pay, and see Shipping home for the US side.
  • Northern Ireland. Northern Ireland still follows EU VAT rules for goods, so it kept the refund scheme. If you live outside the UK and the EU, a participating shop gives you a VAT 407(NI) form; you take the goods out of Northern Ireland and the EU within three months and show them, with the form, to customs as you leave. There is no refund if you travel on to Great Britain, unless you are only changing planes there with the goods in checked luggage. Refund companies often keep a fee. The rules are on GOV.UK's tax-free shopping page.
Looking up Portobello Road toward its market stalls
Portobello Road Market, Notting Hill, LondonPhoto: Robert Lamb · CC BY-SA 2.0

What to buy

The best souvenirs are things Britain still makes well, plus everyday treats you can't get at home.

Tweed, wool and cashmere

Scotland · $$–$$$$

Harris Tweed is hand-woven in islanders' homes in the Outer Hebrides; the real thing carries the Orb label. Cashmere comes from Johnstons of Elgin and the Borders mill towns around Hawick, Fair Isle knitwear from Shetland (see Scottish islands).

Tartan and kilts

Scotland · $–$$$$

A wool tartan scarf woven in Scotland is a light, easy gift. A made-to-measure kilt takes weeks and costs several hundred pounds; kiltmakers will ship it. Look up your family tartan in the official Scottish Register of Tartans before you go (see Ancestry trips).

Welsh blankets

Wales · $$–$$$

Welsh double-weave tapestry blankets are collected worldwide. Melin Tregwynt in Pembrokeshire and Trefriw Woollen Mills in the Conwy Valley weave and sell on site; the free National Wool Museum in Carmarthenshire tells the story. Carved lovespoons are the smaller gift (see Wales).

Irish linen and Belleek

Northern Ireland · $$–$$$

Thomas Ferguson in Banbridge, County Down, still weaves damask table linen, and the Irish Linen Centre in Lisburn tells the industry's story. Belleek Pottery in County Fermanagh runs tours (see Northern Ireland).

Tea, biscuits and shortbread

Anywhere · $

Buy Yorkshire Tea or PG Tips, McVitie's chocolate digestives, HobNobs, Jaffa Cakes, Tunnock's teacakes and Walkers shortbread in any supermarket for a few pounds. Fortnum & Mason and the Twinings shop on the Strand sell tea in beautiful tins at several times the price. British-made Cadbury tastes different from the US version.

Whisky and gin

Scotland and beyond · $$–$$$$

Distillery shops sell bottlings you can't buy anywhere else. Wales has Penderyn, Northern Ireland has Bushmills, and small-batch gin is made everywhere. Mind the 1-liter US allowance (see Pubs and drinks).

Shoes and outerwear

England · $$$–$$$$

Northampton has made shoes for centuries; Church's and Tricker's are based there. Barbour jackets, Burberry trench coats and Mulberry bags are the British labels Americans hunt for, best bought at the outlets below.

Pharmacy and beauty

Anywhere · $–$$

Boots, the national drugstore chain, sells its own No7 skincare and British brands that are pricier or scarce in the US. Some British over-the-counter painkillers contain codeine, which the US treats as a controlled substance (see Health).

Save money

Supermarkets are Britain's best souvenir shops. Tesco, Sainsbury's, Waitrose, M&S, Co-op, Aldi and Lidl sell biscuits, tea, chocolate, marmalade, mustard and shortbread at everyday prices, and it is what your British friends actually eat.

What to skip: American and global brands such as Levi's, Nike and Apple usually cost the same or more here, and the cheap "tartan" scarves on Edinburgh's Royal Mile are often imported acrylic; check the label for wool woven in Scotland.

London's department stores

Most central London department stores open from about 10am to 8 or 9pm Monday to Saturday and noon to 6pm on Sunday, with browsing from about 11:30am. Check holiday hours on each store's website. For the neighborhoods, see London.

Liberty

Regent Street · Oxford Circus Tube · 1–2 hr

A 1920s Tudor-revival building made partly from old Royal Navy ships' timbers, with creaking wooden galleries. Liberty's floral print fabrics are sold by the meter and on scarves, notebooks and shirts. The Christmas shop opens in late summer.

Fortnum & Mason

Piccadilly · Green Park Tube · 1 hr

The royal grocer since the early 1700s: teas, biscuits, jams and chocolates in eau-de-nil blue packaging, plus hampers. Tins of its own-blend tea are classic, packable gifts. Afternoon tea upstairs needs booking (see London food).

Harrods

Knightsbridge · Knightsbridge Tube · 1–3 hr

The giant terracotta store on Brompton Road, best for its ornate Food Halls, toy department and green-and-gold bags and teddy bears. It has a dress code that turns away swimwear and very scruffy clothes; normal tourist clothes are fine.

Selfridges

Oxford Street · Bond Street Tube · 1–2 hr

Opened in 1909 by Harry Gordon Selfridge, an American who learned the trade at Marshall Field's in Chicago. Strong on fashion, beauty and its food hall, with theatrical window displays and yellow bags.

John Lewis and M&S

Oxford Street and nationwide · 30 min–1 hr

The stores Britons actually use. John Lewis is good for kitchenware and reliable basics; Marks & Spencer is the national source of sweaters, pajamas and underwear, and its food halls are ideal for picnic lunches.

Different from home

In a British store the "ground floor" is street level and the "first floor" is one flight up, the American second floor. "Lower ground" is the basement. More word traps on the British English page.

Markets

London's markets are free to browse and good for vintage, antiques, crafts and street food. Go early, carry a contactless card plus a little cash, and keep your phone and bag zipped in the crowds (see Safety). Hours vary by season; check each market's website.

Portobello Road

Notting Hill · Notting Hill Gate Tube · Saturday

On Saturdays antiques dealers fill the southern end, and by late morning it is a slow-moving crowd, so arrive by 9am. Food and general stalls run on other days except Sunday.

Camden Market

Camden Town · Chalk Farm Tube · daily

Stalls around the canal and old stables: alternative fashion, vintage and a huge street-food court. On busy weekends, walking from Chalk Farm beats the crush at Camden Town station.

Old Spitalfields and Brick Lane

Shoreditch · Liverpool Street · daily

A covered Victorian hall of designers, crafts and food stalls, with antiques and vintage on Thursdays. Nearby Brick Lane has vintage warehouses and 24-hour bagel shops.

Columbia Road Flower Market

Bethnal Green · Hoxton Overground · Sunday

A Victorian street becomes a flower market on Sunday mornings from about 8am to early afternoon, with prices falling near closing time. The small shops along it, selling ceramics, prints and homewares, are the real shopping; plants can't go home to the US.

Borough Market

Southwark · London Bridge Tube · quiet Mondays

London's great food market by London Bridge, good for hard cheese to take home (allowed into the US; cured meats are not). Saturday is packed; a weekday late morning is easier.

Bermondsey and Alfies

Southwark and Marylebone · 1–2 hr

Bermondsey Square has an early-morning antiques market on Fridays. Alfies Antique Market in Marylebone is a warren of indoor dealers strong on 20th-century design, closed Sundays and Mondays.

Beyond London

  • Edinburgh: Stockbridge Market on Sundays; kiltmakers, whisky specialists and boutiques on Victoria Street and in the West End (see Edinburgh).
  • Glasgow: Buchanan Street for mainstream shopping and the Barras weekend market (see Glasgow).
  • Belfast: St George's Market, a Victorian hall, Friday to Sunday.
  • Wales: Swansea Market, the largest indoor market in Wales, for Welsh cakes and laverbread.
  • England: Leeds Kirkgate Market, one of Europe's largest covered markets, and the antiques towns of the Cotswolds: Tetbury, Stow-on-the-Wold and Burford (see Oxford and the Cotswolds).

Watch out

Fake designer goods turn up on some market stalls, and US customs can seize counterfeits. A "Burberry" scarf for £10 is not Burberry.

The terracotta facade of the Harrods department store in Knightsbridge
Harrods, Knightsbridge, LondonPhoto: ell brown · CC BY-SA 2.0
Flower stalls along Columbia Road on a weekend market day
Columbia Road Flower Market, East LondonPhoto: SunDawn · CC BY-SA 4.0

Books, charity shops and antiques

Bookshops and book towns

Books carry no VAT and the shops are beautiful. In London, try Daunt Books on Marylebone High Street, with a galleried travel room arranged by country; Hatchards on Piccadilly, London's oldest bookshop; and Foyles on Charing Cross Road. Hay-on-Wye on the Wales–England border has dozens of secondhand bookshops, Wigtown is Scotland's National Book Town, and Barter Books fills an old railway station in Alnwick, Northumberland.

Charity shops

Charity shops (Oxfam, the British Heart Foundation, Cancer Research UK and others) are Britain's thrift stores, on nearly every high street. They cost more than US thrift stores, but in wealthy areas such as Chelsea, Marylebone, Hampstead, Edinburgh's Stockbridge and Bath you can find designer clothes, china and first editions.

Antiques

Beyond the London markets above, big fairs at showgrounds such as Newark and Ardingly draw dealers from across Europe several times a year; check their websites for dates.

  • Antiques at least 100 years old enter the US duty-free. Get a receipt that describes the item and states its age.
  • Avoid ivory, tortoiseshell and protected species. The UK restricts ivory sales and the US bans most ivory imports, antique or not.
  • Ship big pieces through the dealer. Dealers use specialist shippers, and goods sent abroad directly can be sold without VAT.
  • Haggle politely at markets and fairs ("what's your best price?"); less so in shops.

Outlet villages

Outlets are where Americans find British labels for less, typically from about a third off, though stock is often last season's.

Bicester Village

Oxfordshire · under an hour by train from London Marylebone

Britain's luxury outlet: more than 100 designer boutiques with its own station, Bicester Village, on Chiltern Railways from London Marylebone. Weekends bring crowds and lines at popular brands. Combine it with Oxford (see Oxford).

McArthurGlen and Clarks Village

England and Wales · easiest by car

McArthurGlen runs mid-market outlets at Cheshire Oaks near Chester, Ashford in Kent, York, Swindon and Bridgend in South Wales. Clarks Village in Street, Somerset, where the shoe company began, is near Glastonbury and Wells (see Bath and the Southwest). In Scotland, Livingston Designer Outlet sits between Edinburgh and Glasgow.

Save money

Check US prices on your phone first. American brands at British outlets are rarely cheaper than at an American outlet. The real savings are on British labels such as Barbour, Burberry, Mulberry, Paul Smith and Church's.

Clothes and shoe sizes

Women's clothing and all shoes are sized differently; men's clothing uses the same inch measurements as the US. Brands vary, so try things on, and in shoe shops ask to be measured: British shoe shops often fit by width too.

Women's clothing: USUKEU
2634
4836
61038
81240
101442
121644
141846
Women's shoes: USUKEU (approx.)
6437
7538
8639
9740
10841–42
Men's shoes: USUKEU (approx.)
8741
9842
10943–44
111044–45
121146

Rules of thumb: add four to a US dress size; subtract two from a US women's shoe size and one from a men's (some brands say half). Bra bands match, but cup sizes diverge after D (British brands go DD, E, F, FF), so get measured. A 40 regular jacket and a 15½-inch collar are the same in London and Chicago. Children's clothes are sized by age ("5–6 years") and carry no VAT.

Different from home

"Pants" are underwear; ask for trousers. A "jumper" is a sweater, "trainers" are sneakers, a "vest" is an undershirt and a "waistcoat" is a suit vest. "RRP" on a sale tag means the recommended retail price.

Opening hours, Sunday trading and paying

Chains generally open around 9am and close between 5:30 and 8pm, later in central London. Small-town independents often shut at 5pm; convenience stores stay open late every day.

NationLarge shops on Sunday
England and WalesUp to 6 continuous hours between 10am and 6pm (often 10–4, 11–5 or noon–6); closed on Easter Sunday and Christmas Day
ScotlandNo Sunday restrictions, so many open longer; large stores must close on Christmas Day
Northern IrelandUsually 1pm to 6pm only

"Large" means a sales floor over 280 square meters (about 3,000 square feet); smaller shops can open any hours. Most shops open on bank holiday Mondays. The big sales start on Boxing Day (December 26), and Black Friday has caught on too.

Insider tip

The Sunday law limits selling, not browsing, so London department stores open their doors about 30 minutes before the tills. Sunday at opening and weekday mornings are the quietest times for Liberty or Harrods.

Paying

Tap-to-pay is normal for everything from a coffee to a coat. Cards usually tap up to £100 (your bank sets the limit); above that you insert the card and enter a PIN, while phone wallets generally work for larger sums. Visa and Mastercard are taken almost everywhere; American Express less often at small shops and stalls.

  • Use a card with no foreign transaction fee. A 3% fee on £1,000 of shopping is about $40 wasted.
  • Always pay in pounds. If a card machine offers to charge you in dollars, decline; the rate is worse than your bank's.
  • Know your PIN for larger purchases and unattended machines.
  • Carry about £20–60 (about $27–80) in cash for the odd cash-only stall or village craft shop (see Money).
  • Bring a tote. Shops must charge for carrier bags: at least 10p in England, with set charges in the rest of the UK too.
  • Keep receipts for returns and US customs. Faulty goods must be refunded by law; change-of-mind returns are up to the store, though most chains allow about a month.

Shipping home and packing

Shipping suits heavy, bulky or fragile purchases and is the one legal way to avoid VAT in Great Britain. US rules have tightened, though. Since August 29, 2025, low-value parcels no longer enter the US duty-free, and since July 24, 2026, parcels from the UK pay normal US duty plus the additional 10% tariff on most UK goods (see tariffs below). Shipped goods also fall outside your $800 allowance, which covers only what you carry.

  • Let the shop ship it. Ask whether US duty is paid up front ("delivered duty paid"); if not, the carrier will ask the recipient for duty and a handling fee before delivery.
  • Post it yourself. Post Office branches send parcels by Royal Mail or Parcelforce; you describe the contents and value for customs, usually online first. Couriers are quicker and pricier.
  • Gifts. A genuine gift worth $100 or less, sent from one person to another, has so far stayed duty-free. Mark it as a gift and value it honestly.
  • Furniture and antiques. Get a written quote from a specialist shipper covering packing, insurance and US customs clearance.

Save money

On a single item over a few hundred pounds, ask for the export price. Dropping the VAT (a sixth of the tag price) can more than cover shipping and US duty. For sweaters and shortbread, your suitcase is cheaper.

Packing your purchases

  • Liquids go in checked bags. UK airport security limits liquids in hand luggage, and jam, marmalade, chutney, honey, Marmite, soft cheese and whisky all count. Wrap bottles in clothes inside sealed plastic bags.
  • Airport duty-free bottles come in sealed security bags; keep them sealed until your final flight, with the receipt.
  • Check your bag allowance. Basic economy fares may include no checked bag; extra bags are usually cheaper bought online in advance.

Coming home: US customs and duty

You must declare everything you bought or were given abroad, including gifts, duty-free shop purchases and things you are wearing. Most of it will not cost you anything, but it all has to be listed.

AllowanceAmountNotes
Personal exemption$800 per personUS residents abroad at least 48 hours, once every 30 days; otherwise $200
Flat duty rate3% on the next $1,000Most goods for personal use or gifts; beyond $1,800, regular rates item by item
Alcohol1 liter duty-freeAge 21+; more is allowed with duty and federal excise tax, subject to state rules
Cigarettes and cigars200 cigarettes, 100 cigarsWithin the $800 exemption
CashReport over $10,000Not taxed, but must be declared

A household traveling together can pool its exemptions on one declaration, children included. Example: you bought £1,200 (about $1,600) of cashmere and gifts. Traveling alone, $800 is duty-free and the other $800 costs 3%, or $24; as a couple, you owe nothing. Declare what you actually paid, VAT included, and keep the receipts handy.

A standard UK bottle of whisky or gin is 70 cl (700 ml), so one bottle fits in your 1-liter allowance and two take you over. Extra bottles for personal use are legal; you pay duty and federal excise tax, usually a few dollars a bottle, and some states set their own limits.

The 2025–2026 tariff changes

US tariffs have changed several times since early 2025, and British goods are caught up in that. From April 2025 most UK goods paid an extra 10% under emergency-powers orders. The Supreme Court struck those down on February 20, 2026, and a temporary 10% surcharge under a different law ran from February 24 until it expired on July 24, 2026. Since July 24, 2026, most UK goods carry an additional 10% tariff under Section 301 of the Trade Act, with no set end date.

For travelers the basics have held: the $800 exemption and the 3% flat rate on the next $1,000 remain in place in 2026, and the Section 301 tariff exempts accompanied personal baggage and informational materials such as books and artworks. How extra tariffs apply to purchases well beyond your allowance is up to CBP, and the rules may change again. Before buying something expensive, such as a watch, jewelry or furniture, check CBP's traveler pages for the rules on your return date.

Watch out

Kinder Surprise eggs, with a toy sealed inside the chocolate, are banned in the US and confiscated at the border; Kinder Joy, sold in two halves, is fine. Also leave behind anything made from protected wildlife and any counterfeit designer goods.

Food you can and can't bring home

Declare all food, every time, even a single chocolate bar. Declaring an allowed item costs nothing, and an officer simply takes anything that isn't allowed. Failing to declare a prohibited item can bring a civil penalty of up to $1,000 for a first offense, and CBP's detector beagles are very good at finding sausage rolls.

Generally allowed (declare it)Not allowed
Tea, coffee, biscuits, shortbread, cakes and breadHaggis (it contains sheep lung, banned in the US)
Chocolate and candy (except Kinder Surprise)Bacon, sausages, black pudding, pork pies, Scotch eggs, pâté, salami
Hard cheeses such as Cheddar, Stilton and WensleydaleStock cubes, gravy and soups made with meat
Jam, marmalade, honey, mustard, sauces and MarmiteMost fresh fruit and vegetables unless inspected and cleared
Vegetarian haggis with no meat in itPlants, seeds and soil without a USDA permit

On cheese: solid cheeses with no meat in them are generally fine; cheeses packed in liquid can run into trouble, and soft cheeses count as liquids at airport security. Buy vacuum-packed hard cheese from a cheesemonger such as Neal's Yard Dairy and check it in your suitcase.

Different from home

The meat ban exists to keep animal diseases out, and it covers sealed and canned products from good shops too, so the tin of haggis from a Royal Mile gift shop won't make it. Eat your haggis in Scotland (see British food), and pack the food you'll declare together so you can show it quickly.

Getting through faster: Mobile Passport Control and Global Entry

There is no US preclearance in the UK, so you clear immigration and customs when you land; Dublin and Shannon in Ireland do have it (see Ireland and Europe). At most big US airports the paper customs form is gone; you answer on an app, at a kiosk or to the officer.

Mobile Passport Control

Mobile Passport Control (MPC) is CBP's free official app for US citizens, green card holders and some visitors. Add your passport details before you fly; after landing, answer the customs questions, take a selfie, submit and use the MPC line, often much shorter than the regular one. One phone can cover your family. MPC works at more than 30 US airports, including the main arrivals airports for London flights.

Global Entry

Global Entry members skip the regular lines and are processed by facial recognition, often in minutes. Membership lasts five years and includes TSA PreCheck. The fee has been $120 since October 2024, and children under 18 pay nothing when a parent applies at the same time or is already a member. Approval can take weeks or months, and the program was paused during a government shutdown in early 2026, so apply early through the official Trusted Traveler Programs site. You finish with a short interview, which many airports offer on arrival without an appointment (Enrollment on Arrival).

  1. Before you leave the UK, total what you bought and keep the receipts together.
  2. Declare everything, and answer yes to the food question if you have any.
  3. If you owe duty or an officer wants a look, you'll be sent to an inspection area, where you can usually pay by card.

Insider tip

On a connecting itinerary you collect checked bags at your first US airport, clear customs, then drop them on the airline's connection belt. Allow at least two hours; morning flights from London into New York, Boston and Washington often land at the same time.

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